Official Claude document skills for Word, PDF, PowerPoint, Excel
Marketing Psychology
SkillMental models and behavioral science for marketing, from anchoring to social proof.
Clone or download it from github.com, then drop the folder into ~/.claude/skills/ (Claude Code) or your agent's skills directory.
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About Marketing Psychology
From Corey Haines' marketingskills pack.
A reference the agent uses to explain why people buy and how framing, anchoring, loss aversion, scarcity, and social proof shape decisions, with an emphasis on influencing behavior ethically. It points to sibling skills in the pack for page conversion, pricing, and copy.
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