Copy Editing (Marketing Skills)

Part of Corey Haines' marketingskills pack. Use it when the words already exist and just need to be better.

• Works through the copy in separate passes (clarity, voice, proof, flow) instead of one big rewrite
• Keeps the core message intact while cutting padding
• Explicitly strips common AI-writing patterns like the "it's not X, it's Y" reveal and trailing comma clauses
• Also handles refreshes of outdated pages and content audits

For writing from a blank page, the pack's copywriting skill is the better fit.