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Competitor Pages (Marketing Skills)

Skill

Build honest "X vs Y" and "alternatives to X" pages that rank and actually help buyers decide

by Corey HainesWriting & ContentMarketing & Sales Listed Jan 15, 2026

Clone or download it from github.com, then drop the folder into ~/.claude/skills/ (Claude Code) or your agent's skills directory.

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About Competitor Pages (Marketing Skills)

A skill for competitor comparison content, from Corey Haines' marketingskills pack.

It covers four page shapes: a single alternative, a roundup of alternatives, you versus a competitor, and competitor versus competitor. It also includes an audit mode for checking whether your existing comparison pages have gone stale or make claims you can no longer back up.

Useful for small teams that keep getting asked "how are you different from..." and want one solid answer on the site.

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