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Marketing Attribution

Skill

Work out which channels actually drive revenue when every dashboard disagrees

by coreyhaines31Data & AnalyticsMarketing & Sales Listed Jan 15, 2026

Clone or download it from github.com, then drop the folder into ~/.claude/skills/ (Claude Code) or your agent's skills directory.

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About Marketing Attribution

Helps pick and interpret attribution models (first-touch, last-touch, multi-touch), reconcile ad-platform numbers against analytics, and decide when to reach for incrementality tests, geo lift, media mix modeling or plain self-reported "how did you hear about us".

Also covers wiring first-party attribution yourself, like stitching bookings on a third-party scheduler back to their source. From the coreyhaines31 marketing skills pack.

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