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Analytics Tracking (Marketing Skills)

Skill

Set up or audit GA4, tag manager, UTMs and event tracking so you know what's working

by Corey HainesData & AnalyticsMarketing & Sales Listed Jan 15, 2026

Clone or download it from github.com, then drop the folder into ~/.claude/skills/ (Claude Code) or your agent's skills directory.

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About Analytics Tracking (Marketing Skills)

Part of Corey Haines' marketingskills pack, for the unglamorous job of making measurement trustworthy.

  • Writes a tracking plan: which events, which properties, which conversions
  • Helps implement GA4, Google Tag Manager, Mixpanel, or Segment
  • Sets UTM conventions so campaign data stays clean
  • Debugs the classic "are my events even firing?" problem

Attribution model choices are handled by the pack's separate attribution skill.

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