Clay

Clay is a go-to-market platform for centralizing first- and third-party data, accessing data from more than 200 providers, and building revenue workflows. It supports signals and intent tracking, waterfall enrichment, audience management, and CRM enrichment.

The platform includes AI research agents for target companies and people, workflow orchestration, a native sequencer, and integrations for syncing ad audiences to LinkedIn, Meta, and Google. Clay also provides MCP, API, CLI, and agent plugin access for prospecting and other workflows.

It is designed for go-to-market teams working on outbound, account-based marketing, inbound automation, territory planning, rep prospecting, and related revenue operations.

Highlights

• Centralizes first- and third-party data sources
• Provides access to data from 200+ providers
• Uses AI agents to research companies and people
• Supports waterfall enrichment and CRM enrichment
• Syncs targeted ad audiences to LinkedIn, Meta, and Google